At TBCH we advertise widely and definitely get potential customers to your front door. If you actively promote your shop on social media then you will do the same. But…what happens next is really important and often overlooked – what do you need to be doing to ensure that your customers comes in to your shop? That it makes them excited to browse through your collections. What will convince them that the item in your shop needs to belong to them?
Try logging out of your shop and click in as a customer would with a critical eye.
First of all is your banner and logo. They are what makes you unique. Do they fit the space – refer back to the dimensions in the Start Up Guide if they don’t!
Have you uploaded your social media links into your profile correctly. Click them all to make sure that they work. Correct if they don’t!
Have you set up categories to make shopping easier for your customer?
If not then go ahead and add sections! The instructions are here
If you do have sections do you need to update? Take out Christmas and add Valentine’s and Mother’s Day perhaps!
Do you have your shop profile up to date? Or does it say you are closed for Christmas.
Did you add a Vacation banner and forget to take it off?
Have you written a blog? A blog is a great way to connect with your customers and supercharges SEO for your shop (we will look at SEO another day!) A good starting point in a Meet the Maker so that potential customers can see who you are! You can add a link to the blog in your profile too so that customers are drawn there! Like this
Have you set up some Featured products? You do this by clicking in the star in your product list (the snowflake deselects it)
This is a great way to draw attention to items that are new, on sale or to show your range of products.
We will look at more detail the magic that you can add to your listings in a different Bootcamp Day but this should keep you busy for a while!