How It Started – Meet JoSara

Hi, I’m Jo, thanks for popping in. Where did it start? Well, I was looking for a decorative and practical bird bath for my own garden and I couldn’t find any that fitted the bill. I had seen a few mosaic style designs on my search and I thought, I could have a go at that. So, I researched garden suitable materials, taught myself how to mosaic, and made my own unique pattern Moroccan pool style bird bath (a design that is still one I have in my shop today, and the bird bath is still going strong in my garden). That started me on a train of thought where lots of different mosaic designs I could create were popping into my head.

Those train of thought designs included something to help our hedgehogs, because it was around that time that I became aware of the plight they were in with their numbers plummeting. As I read more on the subject I realised water is key to attracting wildlife to your garden and can be a lifesaver for them, too. So I thought what better? You could have something decorative to look at, while the water it provides is helping keep your garden wildlife healthy and you could also enjoy watching the wildlife that appeared. Seemed a win, win to me.

I have always been quite arty, but never pursued it, I certainly never thought it would become my career. I also have always had a keen interest in the natural world, but never thought of combining the two things until I made that first bird bath and the penny dropped. There must be other people out there that want something a bit more unique for their home and garden too? Fate had it that I was in a position to leave my long term, very dull, admin job and try starting my own business to find out. The timing was perfect with the handmade boom just getting going and lots of information about how to start a handmade business online was appearing on the internet. So my brand, JoSara, was born with my first online shop opening in 2011.

JoSara in Birds and Blooms magazine
JoSara in Birds and Blooms magazine



Since then it’s been going from strength to strength, including more online shops, a website, and being featured online and in print, with my Three Bees bird bath being in the 5th best selling mag in the home and garden category in the US, Birds and Blooms. And in the US that means a LOT of readers, so that was amazing. My ranges have been expanding, with new designs still popping into my head. And it’s all thanks to the nature and wildlife lovers, and lovers of things a little bit different that were definitely out there.

To follow new designs in progress follow me on Facebook – JoSaraDesign

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by JoSara
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